Decisions for a Retailer-Led Low-Carbon Supply Chain Considering Altruistic Preference under Carbon Quota Policy

With the release of national energy-saving emission reduction policy and improvement consumers’ awareness environmental protection, demand for low-carbon products is growing rapidly. In a retailer-led supply chain, increased cost carbon puts manufacturers at disadvantage. Under quota policy, to improve manufacturers’ profits as well enhance reduction, this paper studies players’ decisions in chain consisting one dominant retailer manufacturer. To maintain chain’s stability sustainability, tends employ altruistic preference policies towards The optimal decision, profit are compared analyzed under three decision models: (i) centralized (ii) decentralized without (iii) with preference. results indicate that rate, market model higher than model. retailer’s beneficial manufacturer chain. certain conditions, trading can effectively reduce pressure level overall These will guide decision-making provide insight into research irrational behaviors policies.